fastcompany:

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.

Agency: Everybody Shout

TARGET DEMO: MEN AROUND THE WORLD

The Ad Folks:
Shout is part of She Says, a network of 3,000 ad women who collaborate outside their day jobs on campaigns directed at women.

Their Campaign Strategy:
This ad shouts what studies suggest—that female leaders can be more empathetic and inspirational. The ad evokes movie posters because its creators “expect to see plenty of successful females coming soon to a corporation, startup, or Oval Office near you.”

From The Case For Girls

#ftw.

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   I..am still sorting out all...my feelings about this one..but most are negative..

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18. gloriole reblogged this from fastcompany and added:

    this poster is pretty awesomely dramatic :D

19. inquiringmanda reblogged this from fastcompany and added:

    Re-branding gender….

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25. oscarperryabello reblogged this from fastcompany and added:

    #ftw.

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36. adagent reblogged this from fastcompany and added:

    This campaign caught my attention. I am drawn

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