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Beth Comstock: You Have To Tell A Story, Before You Can Sell A Story – words of wisdom from Beth Comstock, SVP and Chief Marketing Officer at GE, in conversation with Behance founder Scott Belsky

Compelling case for marketers and communicators as internal champions of what’s next and, in my interpretation, counter-balance the tendency to get caught up in one’s own daily grind.

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   Beth Comstock: You Have To Tell A Story, Before You Can Sell A Story – words of wisdom from Beth Comstock, SVP and Chief...

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   Compelling case for marketers and communicators as internal champions of what’s next and, in my interpretation,...

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